THIRD TIME THE CHARM? — Over the last 12 years, The Emperor Norton Trust has launched and led two different campaigns to name a major landmark after Emperor Norton: (1) the San Francisco–Oakland Bay Bridge and (2) the SF Ferry Building clock tower. Here's a third proposal: Name Yerba Buena Tunnel — the tunnel that makes the Bay Bridge possible — “Emperor Norton Tunnel.” Next year is the 90th anniversary of the bridge and the tunnel. And it's the 180th anniversary of Emperor Norton's first arrival in the United States. Go to EmperorNortonTunnel.org and click "Learn More" to read our proposal.

The Emperor Norton Trust

TO HONOR THE LIFE + ADVANCE THE LEGACY OF JOSHUA ABRAHAM NORTON

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Filtering by Tag: Homestead Provisions

Bankrolling the Baker of the Emperor Norton Sourdough Snacks

July 10, 2022  /  John Lumea

Many crunchy-snack lovers who bought and enjoyed the Emperor Norton Original San Francisco Sourdough Snacks between 1982 and 2012 will have known little of the Emperor Norton story.

But, Norton initiates and non-initiates alike will know even less about who really made the Emperor Norton Sourdough Snacks possible — specifically: Who was the lead venture-capital investor in the product?

As it happens, the partners in the VC firm that led on the Emperor Norton snacks were fresh from having created and developed one of the best–known consumer products and brands in the United States.

Read on for a glimpse into the origin story of the Emperor Norton Sourdough Snacks.

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categories / Research, Legacy, Tributes
tags / Emperor Norton Original San Francisco Sourdough Snacks, Emperor Norton Sourdough Snacks, Michael G. Berzolheimer, Bill Lanphear, Early Stages Co., Homestead Provisions, Colombo Baking Company, San Francisco French Bread Company, California Cedar Products Company, Cal Cedar, Duraflame, Inc. magazine, 1982, 1984, 2012, Oakland

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