The Emperor Norton Trust

TO HONOR THE LIFE + ADVANCE THE LEGACY OF JOSHUA ABRAHAM NORTON

RESEARCH • EDUCATION • ADVOCACY

Filtering by Tag: editor

An Editor Whose Coverage of Emperor Norton Extended Beyond the Pages of His Newspaper

Probably the most notorious contemporaneous fabricator of fake proclamations and fake tales of Emperor Norton was Albert S. Evans — editor of the Daily Alta California newspaper from 1863 until his death in 1872. 

We've unearthed a previously unreported little cache of Evans's Norton tales which never appeared in the Alta — but which did appear in Evans's late 1870 Mexico travel memoir Our Sister Republic

By way of hedging bets on the reliability of the book's content, the Alta's own review of the book noted that "[t]he author has a lively sense of the grotesque and humorous, which finds ample opportunity for gratification wherever he goes."

One question that hovers over our discovery... 

Did Emperor Norton see Evans's misrepresentation of him in this book — and, if so, did this play a role in the Emperor's decision, a couple of months later, to designate a different paper, the Pacific Appeal, as the official platform for his public communications?

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The Daily Alta's Emperor Norton Well

Although Joshua Norton was perfectly serious in declaring himself Emperor in 1859, it generally is agreed that the San Francisco Daily Evening Bulletin published his original Proclamation as a joke.

It didn’t take long for other newspapers — in San Francisco, yes, but eventually across California and Nevada — to get in on the game of burlesquing the Emperor with fake stories about — and fake proclamations by — him.

William Drury may have been the first, in his 1986 biography of the Emperor, to point out that the Daily Alta California — in particular, the Alta’s city editor Albert S. Evans, pen name "Fitz Smythe" — was the real "pacesetter" in this, taking the mantle from the Bulletin and fully milking the comic potential of the Emperor’s persona.

Recently, I stumbled upon a couple of pieces of evidence — not mentioned in Drury’s account — that other newspapers at the time recognized the Daily Alta and Evans as tops in the field!

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