On 5 July 1859, Joshua Norton took out a paid ad in the San Francisco Daily Evening Bulletin. The ad was a brief “Manifesto” addressed to the “Citizens of the Union.” It outlined in the broadest terms the national crisis as he saw it and suggested the imperative for action to address this crisis at the most basic level.

This was a little more than two months before Joshua issued his Proclamation — published in the same paper — declaring himself Emperor of the United States on 17 September 1859.

Together with what we already knew — that Joshua Norton continued to run business ads for nearly a year after his insolvency of August 1856; that the San Francisco directories of 1858 and possibly 1859 included listings for him...

The Manifesto is one of three additional pieces of evidence that Joshua Norton remained on the scene — and in San Francisco — in the period between his insolvency and his installation as Emperor.

One of these three traces is an historical “rescue” — reported by Allen Stanley Lane in his 1939 biography of Emperor Norton but apparently forgotten and possibly never documented before now.

The other two — including the Manifesto — are, we believe, discovered, documented and published here for the first time.

This new information should put to rest the conventional wisdom that Joshua Norton "disappeared" for X number of years only to "reemerge" fully transformed on a beatific day in September 1859.

No, there was a process and a path from fall to rise — from Point A to B.

These are three more of that path's public signposts.