The Genesis of the Second "Joshua Norton & Co." of San Francisco

November 16, 2023 / John Lumea

Conventional wisdom holds that, when Joshua Norton arrived in San Francisco, he immediately found a business partner and established Joshua Norton & Co. — and that this firm operated continuously until the legal and financial fallout from Joshua’s prolonged rice contract dispute left him deserted and on his own.

But, a close reading of the newspaper record indicates that, during his first 3½ years in San Francisco, Joshua Norton alternated between periods of working with a partner (“& Co.”) and working as a sole proprietor — and that there were three distinct business partnerships that operated under the name “Joshua Norton & Co.”

The primary 20th-century biographers of Emperor Norton identify Joshua’s first business partner as Peter Robertson. But, our recent discovery of details that apparently were missed by these authors suggests that Joshua and Peter did not meet until nearly a year into Joshua’s San Francisco sojourn — and that they met at a time when the “original” Joshua Norton & Co. already had disappeared from view and Joshua was once again working solo.

The circumstantial evidence points to Peter Robertson as the partner in the second Joshua Norton & Co — not the first.

Read on for the full story.

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categories / Research, Places, Original sources
tags / Joshua Norton, Joshua Norton & Co., Peter Robertson, 242 Montgomery Street, Cross Hobson & Co., Sansome Street, Jackson Street, Pacific Street, William Sim, partner, partnership, newspaper, directory, advertisement, ad, Allen Stanley Lane, William Drury, 1849, 1850, 1851, 1852, 1853, 1854, 1855, 1939, 1986

Joshua Norton's First Public Moves in San Francisco Appear to Support His Claim of a November 1849 Arrival

October 30, 2023 / John Lumea

Emperor Norton claimed to have arrived in San Francisco in November 1849, on a ship from Rio de Janeiro.

After the Emperor’s death, Theodor Kirchhoff — a friend of the Emperor’s who was a German poet and essayist — supplied a name for the ship: the Franzeska. (Actually, Kirchhoff said “Franzika” — but, that’s a small point.)

All of the Emperor’s major and minor 20th-century biographers ran with this narrative — even though it never has been independently documented.

Norton's San Francisco arrival narrative remains undocumented — BUT...

Here, we present our discovery of two previously unreported episodes from Joshua Norton’s first several months in San Francisco that appear to support his claim to have arrived in San Francisco in November 1849 — even if they don’t put him on the Franzeska:

Norton’s paid notice of a temporary business address in early May 1850, a few weeks before he arrived at what usually is regarded as his first recorded business address, and — even earlier —
what may be Norton’s signature on a February 1850 open letter published in the Daily Alta newspaper.

Joshua’s signature on the open letter would make this letter the earliest known newspaper reference to Joshua Norton in San Francisco.

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categories / Research, Places, Original sources, Open Questions
tags / Joshua Norton, James Lick, Montgomery Street, Jackson Street, 242 Montgomery Street, 247 Montgomery Street, Payne & Sherwood, open letter, fire, Rio de Janeiro, Valparaiso, Franzeska, Society of California Pioneers, Theodor Kirchhoff, San Francisco Chronicle, Daily Pacific News, Daily Alta California, directory, 1849, 1850, 1856, 1879, 1880, 1886

Joshua Norton, Pioneer

August 08, 2023 / John Lumea

In Colville’s San Francisco directory of 1856, Joshua Norton listed his “office” address as Pioneer Hall — the Society of California Pioneers’ headquarters and clubhouse on Portsmouth Square, San Francisco.

Joshua declared bankruptcy in 1856, so his living arrangements might have been unstable. But, he was affiliated with a Masonic lodge during this period — while he was not a member of the Pioneers.

So why did he list himself at Pioneer Hall rather than Masonic Hall (on Montgomery Street)?

Here’s a closer look at this episode, in which — apparently — Joshua Norton and the Pioneers were drawn into one anothers’ orbits and revealed things about one another in the process.

Includes a rarely seen 1861 photograph of Pioneer Hall after the Society had added “Pioneers” signage to the top of the building.

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categories / Research, Places, Original sources
tags / Society of California Pioneers, Pioneer Hall, Portsmouth Square, James Lick, Samuel Colville, address, directory, photograph, Overland Monthly, George R. Fardon, 1850, 1855, 1856, 1857, 1858, 1862, 1863

“A New State of Things?” A Pre-Imperial Proclamation from Joshua Norton in July 1859

March 08, 2022 / John Lumea

On 5 July 1859, Joshua Norton took out a paid ad in the San Francisco Daily Evening Bulletin. The ad was a brief “Manifesto” addressed to the “Citizens of the Union.” It outlined in the broadest terms the national crisis as he saw it and suggested the imperative for action to address this crisis at the most basic level.

This was a little more than two months before Joshua issued his Proclamation — published in the same paper — declaring himself Emperor of the United States on 17 September 1859.

Together with what we already knew — that Joshua Norton continued to run business ads for nearly a year after his insolvency of August 1856; that the San Francisco directories of 1858 and possibly 1859 included listings for him...

The Manifesto is one of three additional pieces of evidence that Joshua Norton remained on the scene — and in San Francisco — in the period between his insolvency and his installation as Emperor.

One of these three traces is an historical “rescue” — reported by Allen Stanley Lane in his 1939 biography of Emperor Norton but apparently forgotten and possibly never documented before now.

The other two — including the Manifesto — are, we believe, discovered, documented and published here for the first time.

This new information should put to rest the conventional wisdom that Joshua Norton "disappeared" for X number of years only to "reemerge" fully transformed on a beatific day in September 1859.

No, there was a process and a path from fall to rise — from Point A to B.

These are three more of that path's public signposts.

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categories / Research, Original sources, Proclamations
tags / manifesto, advertisement, ad, candidate, candidacy, Congress, independent, tax collector, Democratic Party, jury, juror, I. Ferris Waldron, Wells Fargo, directory, San Francisco Daily Evening Bulletin, 1855, 1857, 1858, 1859

Joshua Norton of Jackson Street

May 17, 2021 / John Lumea

Two of the most basic modern assumptions about the locations and business enterprises of Joshua Norton in 1852 San Francisco appear not to bear scrutiny.

The assumptions — that Joshua Norton held forth from facilities that he “built” on 3 of the 4 corners of Sansome and Jackson Streets, and that one of these facilities was a rice mill — were espoused and may, in part, have been created by Norton’s 1986 biographer, William Drury.

But, Drury’s claims were undocumented. A deep-dive into the documentary record points to a different picture.

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categories / Research, Places, Original sources
tags / Joshua Norton, Sansome Street, Jackson Street, Battery, rice, rice mill, cigars, 92 Jackson, 95 Jackson, 113 Jackson, Samuel Hort, James M. Parker, Daily Alta California, directory, newspaper, Hubert Howe Bancroft, William Drury, 1851, 1852, 1853

The Most Respectful Directory?

August 30, 2017 / John Lumea

Much is made of the parenthetical designation of "(Emperor)" that appeared after Joshua Norton's name in the San Francisco city directories compiled by Henry G. Langley. But there was another directory that went a good bit further in explaining exactly who it was that lived at 624 Commercial Street between Montgomery and Kearny.

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categories / Original sources, Research
tags / directory, San Francisco, D.M. Bishop, Henry Langley, Robert J. Chandler

Joshua Norton at the Rassette House

March 26, 2015 / John Lumea

Starting sometime between summer 1864 and summer 1865, Emperor Norton occupied a sparsely furnished 9-by-6-foot room on the top floor of a 50-cent-per-night three-story boarding house known as the Eureka Lodgings. A little more than a decade earlier, the pre-imperial Joshua Norton enjoyed accommodation in one of the best hotels in San Francisco. What's surprising is that the difference between the daily rates of the two places appears to have been only about 50 cents.

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categories / Original sources, Histories, Places, Research
tags / Joshua Norton, Rassette House, Jones Hotel, Eureka Lodgings, directory, Daily Alta California, Annals of San Francisco, Frank Soulé

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