Edward Payson Hammond was a celebrity preacher — a Billy Graham of his day.

Today, Hammond is much less well-known in the annals of American religion than his crusading contemporary, Dwight Lyman Moody.

But, in the 1860s and 1870s, E.P. Hammond was a phenomenon.

In February 1875, Hammond brought his traveling revival road show to San Francisco for what turned out to be a two-month stand.

To get preaching gigs like this, Hammond claimed to produce hundreds — even thousands — of “conversions” everywhere he went.

To gin up these numbers, Hammond’s stock-in-trade was badgering tiny children into believing that they were evil sinners in danger of hellfire.

Emperor Norton was not down with this — and, he found a way to say so in a Proclamation that was published on both sides of San Francisco Bay in March 1875.