By 1861 — and for the 18-plus-year remainder of his reign — Emperor Norton was a favorite and enduring subject for San Francisco cartoonists and theater troupes, who found that local audiences enjoyed the good-natured lampooning of their Emperor.
The Emperor himself was less amused — and, there are a couple of oft-cited examples of the Emperor’s expressing his royal displeasure over how he was portrayed in these contexts.
Recently, we uncovered an “episode of displeasure” that is even better documented than the familiar examples.
The occasion was the mounting of an advertisement using Emperor Norton’s image on a construction fence at Montgomery and California Streets. The Emperor borrowed a jackknife; cut out the image of himself; and sliced the image to shreds.
The crowd, as they say, “went wild.”
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Emperor Norton claimed to have arrived in San Francisco in November 1849, on a ship from Rio de Janeiro.
After the Emperor’s death, Theodor Kirchhoff — a friend of the Emperor’s who was a German poet and essayist — supplied a name for the ship: the Franzeska. (Actually, Kirchhoff said “Franzika” — but, that’s a small point.)
All of the Emperor’s major and minor 20th-century biographers ran with this narrative — even though it never has been independently documented.
Norton's San Francisco arrival narrative remains undocumented — BUT...
Here, we present our discovery of two previously unreported episodes from Joshua Norton’s first several months in San Francisco that appear to support his claim to have arrived in San Francisco in November 1849 — even if they don’t put him on the Franzeska:
Norton’s paid notice of a temporary business address in early May 1850, a few weeks before he arrived at what usually is regarded as his first recorded business address, and — even earlier —
what may be Norton’s signature on a February 1850 open letter published in the Daily Alta newspaper.
Joshua’s signature on the open letter would make this letter the earliest known newspaper reference to Joshua Norton in San Francisco.
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If one wished to honor Emperor Norton with a street name in San Francisco, the 600 block of Commercial Street would not necessarily be the most fruitful option — notwithstanding the fact that the 600 block of Commercial is where the Emperor laid his head for the last 14 or 15 years of his life.
But, the 600 block of Commercial is what the San Francisco Board of Supervisors has put on the table. Indeed, on Tuesday 11 April, the Supes are set to vote on a resolution to add “Emperor Norton Place” as a commemorative name for this block.
Comes a couple of questions:
At the level of both poetry and design, is “Emperor Norton Place” really the best name? What about “Emperor Norton Way”?
How about adding to the Commercial Street resolution a clause (not currently included) that explicitly requests signage — as the Supervisors’ resolution for “Tony Bennett Way” did in 2017?
Here are some suggestions for how to make a good proposal much better.
Details for submitting public comment in advance of the April 11th meeting are at the bottom of this commentary.
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For some 35 years, students of the Emperor Norton story have followed William Drury’s account, in his 1986 biography of the Emperor, of the events surrounding Joshua Norton’s declaration of himself as Emperor on 17 September 1859.
According to Drury: George Fitch was editor of the San Francisco Daily Evening Bulletin on that day. Fitch’s office was in an upstairs room at 517 Clay Street. Joshua Norton marched his Proclamation into Fitch’s office that morning, and Fitch published it that afternoon.
But, that’s not how it went.
The Bulletin didn’t have an outpost on Clay Street until 1861. In 1859, the paper’s only offices were on Montgomery Street — on a site now occupied by the Transamerica pyramid.
And: Although George Fitch was a partner at the Bulletin in September 1859, he didn’t emerge as “the editor” — as the one with the power to decide what would and would not be published in the paper — until later.
That power resided with the person who actually was the editor on the day Joshua Norton appeared: James W. Simonton.
Read on for another course correction from The Emperor Norton Trust.
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When one reads that Emperor Norton lived in "the Eureka Lodgings" at "624 Commercial Street," it's tempting to imagine that the Eureka was in a building with one address and one use — and that the Eureka was it.
In fact: There were two buildings on the Eureka site between c.1850 and Emperor Norton's death in 1880, with the Eureka building arriving in 1857. Both buildings had three addresses and a variety of business tenants — with the second of the two buildings hosting the Eureka and two previous hotel/lodging establishments that each occupied only a portion of the top two floors.
At various times during the 1860s ― including while the Emperor was living here between 1864/65 and 1880 — the second building was home to some of the best-known and -respected businesses in early San Francisco history.
Both of the buildings on the Eureka site were located between Montgomery and Kearny Streets, with frontages on both Commercial and Clay Streets.
What follows is, we believe, the first published attempt to establish a "tenant timeline" of the Commercial Street frontages of these buildings between c.1850 and 1880.
Read on for some fascinating history — and some terrific advertisements!
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An invitation and a challenge for Empire Day 2022 — the 163rd anniversary of Joshua Norton’s declaration of himself as Norton I, Emperor of the United States, on 17 September 1859.
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In his 1986 biography of Emperor Norton, William Drury leaned heavily into anecdotal stories forging an association between the Emperor and Martin & Horton’s, a saloon at the southeast corner of Montgomery and Clay Streets, San Francisco, that was known as a hub for editors and reporters — and also for having one of the better free-lunch counters.
But, it turns out that, in addition to Martin & Horton’s, the building on this corner — which was directly across Clay Street from where the Transamerica pyramid now stands — housed a second saloon — a spot that also was known for its good food and drink, and for catering to the journalists and writers who covered the Emperor in their papers.
Which begs the question: Was Emperor Norton a regular at one saloon? — the other? — or both?
Jumping off from a well-known photograph of the Montgomery and Clay building after it suffered a fire in November 1862, the following research documents in some detail the overlapping histories of these two saloons and their proprietors — whose businesses had space in two different buildings on this corner between 1854 and 1887.
It’s a fascinating story.
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Emperor Norton biographer William Drury made the grandiose claim, in 1986, that the first theatrical depiction of Emperor Norton took place on 17 September 1861 — the second anniversary of the Emperor’s self-declaration in 1859 — and that this was the inaugural production of the theater itself, which opened on this date.
This isn’t true. And, that’s putting it mildly.
But, as born out by historical newspaper documents from 1860 and 1861 — probably getting their first truly public broadcast here — what is true is interesting on its own.
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Two newly discovered photographs show new glimpses of the eastern end of the block of Commercial Street where Emperor Norton lived — as it was just after he moved there. The photos are from 1865 and 1866. The Emperor had moved to the block in late 1862 or early 1863. Samuel Clemens a.k.a. Mark Twain worked on this block — next door to the palace, in fact — in the summer of 1864.
These views would have been very familiar to both gentlemen.
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A remarkable 1868 photograph of a San Francisco street scene that would have been very familiar to Emperor Norton.
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Join The Emperor's Bridge Campaign as we kick off our occasional series of Field Talks with a visit to the block of Commercial Street, between Montgomery and Kearny Streets, in San Francisco, where we'll explore the histories of the site (and its surroundings) where Emperor Norton lived from 1863 until he died in 1880.
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